In digital marketing, SEO is the Buzzword and it primarily focuses that, use of relevant and precise keywords, in content of Web pages produces astounding results.
It is a common observation that the visitor of a website decides in few moments about whether he will stay and further navigate the site or will leave it. Have you ever given a thought as to what factors drive visitors to decision in this regard?
The research in digitalmarketing reveals that content of alanding page is the most important factor triggering decision of visitors to either stay or leave a page. Research also, emphasizes that incorporating effective keywords is a sure way to make visitors stick to a web page. I will describe role of keywords in content marketing in a bit detail.
KEYWORDS INTEGRATE SEO AND CONTENT MARKETING:
SEO and Content marketing though overlap with each other yet are different also. SEO requires good content and Content marketing is all about creating that content. Key words are binding forces for each of these. Impressive, relevant and precise keywords complete the task of SEO in getting higher rankings in SERP. The practical application of all those keywords, which are obtained by a well conducted keyword search via an effective search engine optimization endeavor, comes under the domain of content marketing.
Another way the keywords perform its integrating role for SEO and content marketing relates to consistent updating of content, which is favored by Google. In its SERP’s listings, fresh content is always preferred. Content marketers continuously search fresh key words with change in customer’s preferences and purchasing patterns and update content of landing pages.
It is observed that varying keywords sensing market fluctuating moods result in a relevant content, which boosts SERP’s by galvanizing search engine optimization.
BUILD A SOLID CUSTOMER BASE:
Visitors adore web content if it is absorbing, informative and creative. Once they trust that data and information relates to their needs, they tend to share it others also. A content which has precise and relevant key words, based on keyword research, is bound to increase not only number of hits, but enhances conversion rate as well.
For achieving attention of customers ,you must have a good insight into what are the key words ,being searched by visitors in search engines for kind of products and services your business is offering. If you synchronize your web content with what customers are eager for, you surely will attract substantial number of customers.
No matter what type of marketing strategy a business is adopting, the ultimate purpose is to communicate effectively with target audience.
If a well thought out content is developed which has all the key words, obtained by a thorough keyword research, the message is bound to be communicated to all prospective customers.
HIGHER SALES AND REVENUES:
The role of content marketing in getting attention of audience is crucial. This is the replacement of a nice advertising plan. When a business, focuses on great content targeting all key words and Meta tags in title, what does it actually achieve? It receives a high ranking in search engine retrieval.
Meta tags and titles are very important as, these appear in listing of all search engines. What therefore, an impressive landing page achieves is escalating traffic and if it is too relevant and features all needed keywords, it will lead to conversion of mere visitors in actual customers. In this way, sales and revenues increase, which is the real objective of every business.
The incorporation of accurate, to the point and precise keywords in landing page title and its content rewards your site with high ranking in search engine. The Search engine optimization involves use of keywords which satisfy search needs of visitors.
The website itself is considered as a prestigious brand if it is placed in high ranking in SERP (Search Engine result page) of a search Engine. Higher placement of a site by Google, attaches a tag of credibility to it which travels along with all products line offered by the related business.
BEAT THE COMPETITORS:
The competition out there is fierce and getting more and more intense .Every participant is aware of the importance of SEO and its role in content marketing. Investing in SEO is thus essential and rewarding. A better placement in search engine listing, compared to competing businesses, thus give you an edge over others. Don’t forget that this is achieved because of an extensive keyword research. These keywords cater to all segments of customers and keeping in view of their preferences about design, layout, pricing etc.
Thanks to using all needed keywords in your content, you receive more hits than others and this increased traffic translates in higher financial numbers of sales. As a matter of fact, your balance sheet becomes more strengthened than your competitors.
The author of this blog Arnold Xavier is an educationist, motivational speaker and academic writer He is a frequent blog writer contributing on various sites like Assignment help service uk issues related to internet technologies.