Online Image Conversion

Free Online Image Converter

Free online image converter converts image files between JPG, PNG, WebP, AVIF, GIF, BMP and TIFF, with iPhone HEIC read as input too. Select a target format, set the quality and download the converted image.

Image format work by OnlinePCApps since 2013

No upload Any format Batch convert Free
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Free, always
Why convert images online

Image Converter for HEIC, Web and Format Matching

An image file in the wrong format will not open, weighs too much or loses its transparency. Free online image converter puts image files in the format the job needs.

Open an iPhone HEIC Anywhere

An iPhone saves photos as HEIC, which Windows, many websites and email often refuse. Online image converter turns it into JPG or PNG so the photo opens on any device without a special reader.

A HEIC photo opens everywhere.

Shrink Images for the Web

A page of heavy JPG and PNG files loads slowly. Exporting them to WebP or AVIF cuts the weight by a third or more at the same look, so a site loads faster.

A lighter page that loads quicker.

Match the Format to the Use

A logo needs a transparent PNG, a photo needs a small JPG and a print lab needs one or the other. Export puts an image in the format its destination expects.

The right format for the job.
How it works

Convert an Image Online in Three Steps

1

Add the Images

Drag an image file onto the online image converter panel above, or click to browse to it. One image or a full batch can go in together in any common format, and the input type is detected automatically.

PNG WebP quality
2

Choose the Target Format

Select the target format in the image converter: JPG, PNG, WebP or AVIF. For a lossy format a quality setting sets the balance of size against detail, while a lossless one keeps all pixels.

image.webp
3

Download the Result

Save the output image, or download the full batch as a ZIP. Original image file stays untouched, so the same picture can run through online image converter again at any time.

New format JPG, PNG, WebP, AVIF
Set quality Or keep lossless
One or a batch Download or ZIP
Need it faster?

Desktop Image Converter for Hundreds of Image Files

One image file per step here. Folders of hundreds, camera RAW and multi-page TIFF belong on the desktop image converter.

Get Desktop Version Free trial · Windows 7 to 11
What the free tool does

Online Image Converter Rewrites a Picture in a New Format

To convert an image is to rewrite the same picture in a different format. Online image converter handles that image conversion and hands back the output image file.

Convert Between Formats

Image converter re-encodes the same picture from one format into another, from JPG to PNG, PNG to WebP, HEIC to JPG and the rest. The input format is detected on its own, so only the target has to be chosen.

Set the Quality

Lossy formats JPG, WebP and AVIF take a quality setting that trades file size against detail. Lossless PNG keeps all pixels and takes no quality setting at all.

Keep or Drop Transparency

Exporting to PNG, WebP or AVIF preserves a transparent background. Exporting to JPG has no transparency to hold, so the clear area is filled with a solid colour, white unless another is set.

Read HEIC, AVIF and More

iPhone HEIC or HEIF photos are read by image converter, while an AVIF or GIF is read the same way. All are transcoded to the chosen JPG, PNG or WebP without a separate step first.

To convert an image, to convert a JPG to PNG and to convert a HEIC to JPG all name the same operation. A search for image format converter or photo converter lands on the same tool, and the original files stay untouched.

Reference

Online Image Converter Results by File Type

Image converter re-encodes an image file into a new format. These points decide how an image conversion lands, and how software knows an image file format explains what the converter reads first.

The caseResultWhat happens and why
JPG, PNG, WebPcleanImage converter moves common photo and web formats between one another directly.
AVIF and GIFread as inputOnline image converter reads AVIF or GIF and turns it into JPG, PNG or WebP.
HEIC from iPhonedecodedAn iPhone photo in HEIC or HEIF is unpacked in the browser, no separate step needed.
Transparencykept or filledPNG, WebP and AVIF keep a clear background, while JPG fills it with a colour.
Animated GIFsingle frameExporting to JPG or PNG keeps only the first frame.
Qualitylossy or losslessIn image converter JPG, WebP and AVIF take a quality setting, while PNG and TIFF stay lossless.
Lossy to losslessno restoreA JPG turned to PNG stops further loss but cannot rebuild detail already gone.
EXIF and colourwhere supportedEXIF and ICC colour carry across when both formats support them.
Where it runson the deviceThe pictures are re-encoded in the browser, so nothing is uploaded.

The Same Picture, a Different Format

An image format is a way of packing the same grid of pixels into a file. A conversion decodes the image from one format and encodes it into another, which is why the image looks the same while the file, its size and its capabilities differ. The honest points sit around what a format can hold. JPG is lossy and small but keeps no transparency, so a clear background is filled with a colour. PNG is lossless and keeps transparency but makes larger files. WebP and AVIF are the modern web formats that are smaller than JPG at the same look and keep transparency too. One rule holds throughout: turning a compressed JPG into a lossless PNG stops any further loss but cannot add back the detail the earlier compression removed, and repeating lossy conversions stacks the loss every time. The standards below define the main formats.

Honest comparison

Online Image Converter vs a Hosted Converter

Both transform image file format. The trade between online image converter and hosted converter is real, and a photo is often a personal one. Both are image converters and differ in where the work happens.

Point of comparison This tool Converted in the browser On the device Hosted converter Uploaded and converted on a server
Where the photos go Never leave the device Uploaded to a server
Price and caps Free with no file cap Free tier often capped
Camera RAW or vector art Common raster in the browser Server or desktop reads RAW
Keep an animation moving A still frame from the browser Tools that rebuild the loop
Hundreds of images A set at a time in the browser Batch on their hardware

The last three rows go to the desktop and hosted routes, since camera RAW, a moving animation and a run of many hundreds all call for more than a browser tab holds. For a set of everyday photos the first two rows are what count. The images stay on the machine, and the conversion is free with no cap.

Image converter data handling

Image Converter Privacy and Data Handling

Every image is decoded and re-encoded inside the browser through its built-in canvas, so the work is client-side and the photos stay on the machine that opened them. No copy is passed to a server for the job.

A photo can be a private thing, a screenshot, an ID or a picture never meant to sit on an outside server. A hosted converter has to upload every image to transform its format, far more exposure than a format swap is worth.

1. Open the browser tools at the Network tab
2. Clear the log and let it record
3. Convert a few images with the panel above
→ Nothing uploads. The files were converted on the page itself.
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Alternatives

Other Ways to Convert an Image File

All of these convert image file format without the online image converter on this page. They differ in effort, in cost and in where the file goes, which online file tools and whether they upload covers in detail.

macOS Preview

Open an image in Preview and Export to a new format.
It runs on the Mac itself with nothing to add.
Limit: It is a Mac feature and handles one image at a time.

Windows Paint

Open the image in Paint and Save As a different format.
It ships with Windows and needs no download.
Limit: It covers few formats and reads no HEIC by default.

Upload Converters

Many sites process an image after uploading it to a server.
They cover a wide list of formats in one place.
Limit: Photo is uploaded and free tiers are often capped.

ImageMagick

A command line tool batch-processes and scripts an entire folder.
It runs offline with control over every setting.
Limit: It expects comfort with a terminal and its flags.

Preview, Paint and ImageMagick all run on the machine, yet all are narrow in formats or built for the terminal. The online image converter here adds HEIC support with nothing to set up.

Before converting

Image Converter Notes Before Converting a File

A little context sets which format fits before an image conversion. These notes apply to any image file online image converter handles, whatever the target format.

Select the Format by Use

JPG suits photos and wide compatibility. PNG suits logos, screenshots and anything with transparency. WebP or AVIF suits the web with the smallest files, and the destination usually points to one.

JPG Drops Transparency

A transparent PNG turned into a JPG loses its clear background, filled with a solid colour instead. To retain transparency, export to PNG or WebP rather than JPG.

A Convert Does Not Add Quality

Turning a compressed JPG into a lossless PNG stops further loss but cannot bring back detail already gone. For the best result, export from the highest-quality original on hand.

The desktop edition

Desktop Image Converter for Entire Folders

Folders of hundreds, camera RAW and multi-page TIFF belong on the desktop image converter, done in one pass.

In a browser taba set at a time
On the desktopan entire folder in one pass
Entire Folders

Point it at a folder of pictures and every file is rewritten to the target format in a single run, saved beside the original.

RAW and TIFF

Camera RAW from a DSLR and multi-page TIFF are decoded with full colour handling, formats a browser tab will not open on its own.

Format Presets

Saved presets export a set to a target format, quality and colour profile in one click, ready for a repeated workflow.

Common questions

Online Image Converter Questions

Online image converter rewrites a picture from one format into another, so a JPG can become a PNG, a HEIC a JPG or a photo a WebP. Your image looks the same while the file, its size and what it can hold adjust to suit where you send it.
Image converter handles JPG, PNG, WebP, AVIF, GIF, BMP and TIFF. Your iPhone HEIC or HEIF is read as input. Your image exports to JPG, PNG or WebP, the formats that open on every device and browser.
Add your image to online image converter, set PNG or JPG for the target and click convert. A JPG to PNG is lossless and stops any further loss, while a PNG to JPG makes a smaller file but drops transparency and applies light compression. The direction sets the outcome.
Yes. A HEIC or HEIF photo from an iPhone is decoded in the browser and exported to JPG, PNG or WebP. This is the usual fix when Windows, a website or an email will not open the HEIC your iPhone saves by default.
WebP and AVIF are modern web formats that make much smaller files than JPG at the same look, and both keep transparency. WebP is smaller than JPG by around a third with near-universal browser support, and AVIF is smaller still. For images on your website, either cuts the page weight.
It depends on the target you select. Image conversion to lossless PNG loses nothing. Exporting to lossy JPG or WebP applies compression set by the quality setting. Converting between lossy formats over and over stacks the loss, so start from your original every time.
PNG, WebP and AVIF all keep transparency. JPG cannot hold it, so a clear background is filled with a solid colour, white unless another is chosen. To preserve your transparent logo or cut-out, export to PNG or WebP rather than JPG.
A GIF converts, but exporting it to JPG or PNG keeps only the first frame, since those formats hold one image. To keep the motion, leave your animated GIF as a GIF or move it to an animated WebP where that is supported.
For lossy JPG, WebP or AVIF, a quality setting sets the balance of file size against detail, with a higher setting for your screenshots and sharp edges. Lossless PNG or TIFF keeps all pixels and takes no quality setting.
Yes. Add your batch of images and process them together to the same format, then download them one by one or all at once as a ZIP. Files keep their own names with the new extension.
EXIF details and the ICC colour profile carry across when both the source and the target format support them, which JPEG, TIFF and WebP do. What an image file remembers about its history covers the full list. Some formats hold fewer tags, so a little metadata can drop when a format has no place to store it.
No. Every image is decoded and re-encoded in the browser through its built-in canvas, so the files stay on the device. A hosted converter uploads every image to a server instead. The Network view in the browser tools stays empty while images are converted here.
In online image converter, JPG suits photographs and the widest compatibility. PNG suits logos, screenshots and anything with transparency or sharp text. WebP or AVIF suits the web with the smallest files, and where your image is going usually points to the right one.
Yes. Online image converter runs in any mobile browser with nothing to install. Take a photo straight from your camera roll, an iPhone HEIC included, export it to another format and save it back to your phone.
No. The output image holds only the picture. Nothing is stamped on by the tool, no watermark and no corner mark, so your file is clean to use, post or send.
A static page is light to run, and since the free online conversion happens in the browser no image is taken in to store. The desktop edition, built for hundreds of files, camera RAW and format presets, earns the keep. Many hosted converters cap a free account, a limit this tool does not set.

OnlinePCApps Media Group

Written and reviewed by Erik Lindqvist, who has worked on image formats and encoding here since 2013

Last reviewed September 2026
13
Years on file formats
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Images uploaded
7+
Formats handled
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Watermarks

Running an image file through image converter sounds like it should be lossless every time, and the honest answer is that it depends entirely on the two formats involved. The pixels are the same picture throughout, but formats differ in what they can carry. A JPG trades a little detail for a much smaller file and keeps no transparency at all. A PNG holds all pixels and a clear background but pays for it in size. WebP and AVIF are the newer web formats that beat both on file size while still keeping transparency. One thing worth repeating is that image converter cannot add back quality a lossy format already threw away, so the best result always comes from the highest-quality original.

Standards followed

JPEG · ISO/IEC 10918 PNG · W3C WebP · Google AVIF · AOMedia
Built on the same shared design system as every OnlinePCApps tool. onlinepcapps.com

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